AT&T* is enhancing its network for customers at the NCAA Men’s Final Four. Fans can enjoy March Madness in Phoenix with a strong wireless network, making it easy to share once-in-a-lifetime moments. AT&T is a Proud Sponsor of the NCAA.
We’ve been working for over a year to expand and improve our coverage in Phoenix as part of a continuing investment to support growing demand for wireless devices and services. Permanent and temporary network upgrades in Phoenix will keep our customers connected as soon as they arrive.
In total, we’re investing more than $2 million to better the mobile experience.
We have 7 Distributed Antenna Systems (DAS) serving venues hosting NCAA Men’s Final Four events. Venues include the University of Phoenix Stadium, the Phoenix Convention Center and nearby hotels. At the stadium alone, we added more than 60% LTE capacity to the existing wireless network. A DAS is made of numerous, small antennas that distribute AT&T wireless network coverage to boost cellular capacity and shorten the distance a call or text must travel. Simply put—calls, texts and posts are less likely to get stuck in a cellular “traffic jam.”
We’ve also deployed 2 Cell on Wheels (COWs) equipped with the Luneburg Lens, or “Eyeball Antenna.” This gives attendees 10x the capacity of a traditional single-beam antenna. They will handle spikes in demand from the concert series in downtown Phoenix and the area surrounding the University of Phoenix Stadium. We also added capacity at 16 nearby macro cell sites. These enhancements will help customers have a better wireless experience—no matter where they are.
“When our customers in Phoenix cheer on their favorite team, we want them to have a great experience. That means they stay connected while making a call, checking email or sharing on social media,” said Jerry Fuentes, president, AT&T Arizona. “Many of these upgrades are permanent and will continue to provide a better mobile experience for sports fans year-round. It’s just one way we’re continuing to invest in our Phoenix area wireless network.”