AT&T* is enhancing its network for customers at the NCAA Men’s Final Four. Fans can enjoy March Madness in Phoenix with a strong wireless network, making it easy to share once-in-a-lifetime moments. AT&T is a Proud Sponsor of the NCAA.
We’ve been working for over a year to expand and improve our coverage in Phoenix as part of a continuing investment to support growing demand for wireless devices and services. Permanent and temporary network upgrades in Phoenix will keep our customers connected as soon as they arrive.
In total, we’re investing more than $2 million to better the mobile experience.
We have 7 Distributed Antenna Systems (DAS) serving venues hosting NCAA Men’s Final Four events. Venues include the University of Phoenix Stadium, the Phoenix Convention Center and nearby hotels. At the stadium alone, we added more than 60% LTE capacity to the existing wireless network. A DAS is made of numerous, small antennas that distribute AT&T wireless network coverage to boost cellular capacity and shorten the distance a call or text must travel. Simply put—calls, texts and posts are less likely to get stuck in a cellular “traffic jam.”
We’ve also deployed 2 Cell on Wheels (COWs) equipped with the Luneburg Lens, or “Eyeball Antenna.” This gives attendees 10x the capacity of a traditional single-beam antenna. They will handle spikes in demand from the concert series in downtown Phoenix and the area surrounding the University of Phoenix Stadium. We also added capacity at 16 nearby macro cell sites. These enhancements will help customers have a better wireless experience—no matter where they are.
“When our customers in Phoenix cheer on their favorite team, we want them to have a great experience. That means they stay connected while making a call, checking email or sharing on social media,” said Jerry Fuentes, president, AT&T Arizona. “Many of these upgrades are permanent and will continue to provide a better mobile experience for sports fans year-round. It’s just one way we’re continuing to invest in our Phoenix area wireless network.”
. Cell on Wheels are often deployed by carriers during events with large crowds.
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As Nashville grows, so does CMA Music Festival. Since moving to downtown Nashville in 2001, the Festival has grown with the city – embracing opportunities to present new exciting venues for thousands of fans who travel from around the globe for the Ultimate Country Music Fan Experience.
“Music is the foundation of CMA Music Festival, and we are always exploring new venues and settings for fans to enjoy everything from intimate acoustic performances to our full-tilt stadium shows,” said Sarah Trahern, CMA Chief Executive Officer. “With 11 stages this year – including our two new stages – we have numerous opportunities for music discovery.”
New in 2016 are AT&T Skyview Stage and Budweiser Acoustic Stage – both located at Ascend Amphitheater, which opened in 2015.
“Nashville’s popularity is booming and the city is growing at a tremendous pace, which provides more hotel rooms for our visitors and new options to help keep the Festival fresh for our attendees,” Trahern added. “A great example is our move into the Music City Center in 2013 with Fan Fair X, which has increased in attendance each year.”
To celebrate the new venue, CMA is hosting a free Kick-Off Concert and Opening Ceremonies on Wednesday, June 8 (11:00 AM). The Opening Ceremonies will be hosted by Country star Chris Young and feature appearances by the Mayor of Nashville Megan Barry, the Fisk Jubilee Singers, and Metro Nashville Public Schools students who have benefited from CMA Foundation funds generated by the Festival.
In addition to performances at the AT&T Skyview Stage, fans can cool off and connect at the AT&T l DIRECTV Lounge inside Fan Fair X. The lounge offers charging stations for fans to use while taking in all the entertainment options DIRECTV can provide. As the home of NFL Sunday Ticket, AT&T is bringing select Tennessee Titans players, as well as Country Music’s rising stars to the lounge during the Festival. The lounge will also feature a GIF photo booth to capture CMA Fest memories and a Chevrolet Connected Car. AT&T will be creating fan experiences throughout the Festival, including with the AT&T CMA Fest photo frames.
To help CMA Fest attendees upload their favorite moments to social media faster than ever before, AT&T has also improved the network services at the event. AT&T is deploying two Cell on Wheels (COWs) at key locations in Nashville and has installed Distributed Antenna Systems (DAS) at Nissan Stadium, Bridgestone Arena, and the Music City Center. These two COWs and DAS will help provide attendees with increased network capacity to help them snap, tweet, post, and stream as much as they want during CMA Music Fest.
AllTech Cell on Wheels can be found deployed throughout the world.